One of the biggest challenges higher education fundraisers face is gaining the attention of recent graduates. Although this group is not known for giving great sums of money in the first five to ten years after graduation, the long-term opportunities are great. Losing touch with recent graduates can eliminate their lifelong giving potential.
One of the keys to successfully engaging recent graduates starts before they ever walk across the graduation stage. Successful higher education fundraisers are utilizing al of the resources they have at their disposal while students are still fully engaged on campus. And they’re seeing great results.
The great news is that you have tremendous resources on campus that can help you turn your current students into lifelong donors. By simply working together with other campus departments, you can help create a spirit of philanthropy that will carry into the future.